Strategic Marketing Leadership
Without the Full-Time Cost
Most companies don't need more marketing activity. They need direction, alignment, and execution from a chief marketing officer that actually drives revenue.
That's where Boulder Punch comes in.
Book a discovery callThe fractional CMO model that builds a full growth engine.
The Boulder Punch Growth System™ is a fractional CMO model designed to bring senior-level marketing leadership into your business without the overhead of a full-time hire.
We don't just run campaigns. We build and lead the entire growth engine.
Five areas of leadership that turn marketing into a coordinated growth system.
Strategy That Drives Revenue
We define your positioning, messaging, and go-to-market strategy so every effort has a clear purpose.
Full-Funnel Demand Generation
From awareness to conversion, we design and execute campaigns that generate qualified pipeline, not just clicks.
Marketing + Sales Alignment
We connect marketing efforts directly to sales outcomes, ensuring leads convert and revenue grows.
Systems + Infrastructure
We implement and optimise tools like HubSpot, reporting dashboards, and automation to scale efficiently.
Team Leadership + Execution
We lead internal teams and external vendors, ensuring everything moves fast and stays aligned.
A clear process designed to create traction, accountability, and scale.
Diagnose
We assess your current marketing, identify gaps, and uncover growth opportunities.
Build the Plan
We create a clear, actionable roadmap tied directly to revenue goals.
Execute + Lead
We step in as your CMO, driving strategy, managing execution, and optimising performance.
Scale
We refine what works, eliminate what doesn't, and build a system that compounds over time.
The first 90 days, step by step.
No black box. Here's exactly what Tim does inside your business, phase by phase — and what you walk away with at each stage.
Tim embeds and audits everything.
Tim joins your leadership meetings, your Slack, and your CRM from day one — then takes apart your entire marketing function to find where growth is actually stuck.
- Full marketing audit: channels, funnel, website, content, brand, and martech stack
- Stakeholder interviews with founders, sales, and customer-facing teams
- Pipeline math — tracing where revenue really comes from, not where you think it does
- ICP and positioning review against the market you're actually winning in
- Quick wins shipped in the first two weeks — not saved for a report
You walk away withA Growth Diagnostic: a clear-eyed assessment of what's working, what's broken, and the biggest levers for growth.
Tim turns the diagnosis into a revenue roadmap.
Every finding from the diagnostic becomes a prioritized plan — with owners, budgets, and numbers attached — so leadership knows exactly what marketing is doing and why.
- 12-month growth roadmap tied directly to your revenue goals
- KPI framework and executive dashboard — one view of pipeline, spend, and results
- Positioning and messaging framework the whole company can use
- Channel and budget plan: where every dollar goes and what it's expected to return
- Systems plan for HubSpot, automation, and reporting infrastructure
You walk away withA Growth Roadmap and live KPI dashboard — the operating plan your entire growth engine runs on.
Tim steps in as your CMO and runs it.
This is where Boulder Punch is different from a consultant: Tim doesn't hand you the plan and leave. He leads your team and vendors through executing it.
- Campaigns live across the priority channels from the roadmap
- Weekly marketing–sales cadence installed, so leads get followed up and feedback flows back
- Direct leadership of your internal team, agencies, and freelancers under one strategy
- Conversion fixes across the funnel — landing pages, nurture, handoffs
- Live pipeline reporting reviewed with leadership every week
You walk away withA functioning growth operation: campaigns in market, a team with clear priorities, and pipeline you can see.
Tim compounds what works and builds your team's capability.
With the engine running, the job becomes optimization and leverage — doubling down on winning channels, cutting what underperforms, and making the system yours.
- Quarterly strategy resets against revenue targets
- Budget reallocation toward the channels producing pipeline
- Hiring, coaching, and org design so your internal team levels up
- Process documentation — the playbook stays with you, not with Tim
You walk away withA compounding growth engine your own team can run — the way it worked for Bolt On Technology.
An operating rhythm, not a monthly check-in.
Tim isn't an advisor who appears for a monthly call. He operates as your CMO — in your Slack, in your CRM, in your leadership meetings — with a consistent cadence that keeps marketing accountable to revenue.
Every week
- Leadership sync: priorities set, blockers cleared
- Pipeline and campaign performance review
- Team and vendor standups — everyone aligned on the same plan
Every month
- Executive KPI dashboard review with leadership
- Budget and channel performance: what's working, what gets cut
- Funnel and conversion deep-dive on the biggest opportunity
Every quarter
- Strategy reset against revenue goals
- Roadmap re-planning for the next 90 days
- Team, agency, and vendor evaluation
Built for companies that need senior leadership, clarity, and accountable execution.
If marketing feels like it's running but not compounding, Boulder Punch is built for you.
Companies ready to scale but lacking senior marketing leadership
Founders who need a strategic partner, not just an agency
Teams that need structure, accountability, and results
Businesses investing in marketing but not seeing ROI
We don't operate like a typical agency or vendor.
Tactics
Outcomes
Direction
Execution
The right leadership model for where you are now.
Compare a fractional CMO against a full-time marketing hire, an agency, and an in-house manager — across leadership, speed, ownership, and cost.
| What you need | Marketing Dir/VP | Fractional CMO | Agency | In-house manager |
|---|---|---|---|---|
| Senior strategic leadership | ✓ | ✓ | — | — |
| Starts within days | — | ✓ | ✓ | — |
| Owns revenue outcomes | ✓ | ✓ | — | Partial |
| No equity required | — | ✓ | ✓ | ✓ |
| Scales up or down easily | — | ✓ | Partial | — |
| Aligns marketing + sales | ✓ | ✓ | — | Partial |
| Builds internal team capability | ✓ | ✓ | — | Partial |
| Typical monthly cost | $15–23k+ | $5–12k | $5–15k | $6–10k |
A fractional CMO works best when you need strategic leadership now, without the cost or commitment of a full-time hire. See how this compares across every core service area.
Fractional CMO questions, answered.
What is a fractional CMO?
A fractional CMO is a senior marketing executive who leads your marketing on a part-time, embedded basis. You get the same strategic ownership as a full-time chief marketing officer — positioning, go-to-market strategy, demand generation, team leadership, and revenue accountability — without the salary, equity, and hiring timeline of a full-time executive. Explore the full scope on our fractional CMO services page.
How much does a fractional CMO cost?
A fractional CMO typically costs $5–12k per month, compared to $15–23k+ per month for a full-time Marketing Director or VP once salary, benefits, and equity are factored in. The engagement scales up or down as your business grows, so you're never paying for more leadership than you need.
How is the Boulder Punch Growth System different from hiring an agency?
Agencies execute tactics and wait for direction — someone still has to own the strategy, set priorities, and connect the work to revenue. The Boulder Punch Growth System™ fills that leadership gap: we own the strategy, lead your internal teams and vendors, and stay accountable to pipeline and revenue outcomes, not activity metrics. Read more of our thinking on Insights.
How quickly can a fractional CMO start?
Days, not months. There's no 3–6 month executive search. Engagements begin with the Diagnose phase — an assessment of your current marketing, gaps, and growth opportunities — followed by a roadmap tied directly to revenue goals, then hands-on execution and leadership.
Who is the Growth System built for?
B2B SaaS, technology, and professional services companies that have proven product value and are ready to scale — but aren't yet ready for a full-time CMO. That includes founder-led companies where marketing is starting to break, teams entering new markets, and startups pre-Series B building a repeatable growth engine. See how it played out for Bolt On Technology and IncentFit.
What does working with Tim look like day to day?
Tim operates as an embedded member of your leadership team — in your Slack, your CRM, and your meetings, not on the other end of a monthly call. The cadence is consistent: a weekly leadership sync and pipeline review, a monthly executive KPI and budget review, and a quarterly strategy reset against revenue goals. In between, Tim directly leads your internal marketers, agencies, and vendors so execution never stalls waiting for direction.
Do you work with our existing team and agencies?
Yes. The Growth System is designed to lead what you already have — internal marketers, agencies, freelancers, and vendors — under one strategy with clear priorities and accountability. Where gaps exist, we help with hiring, coaching, and building the processes your team needs to execute with confidence. Not sure where you stand? Take the three-minute marketing readiness assessment.
Bring senior-level marketing leadership into your business.
Whether you need clarity, stronger execution, or a more coordinated growth model, Boulder Punch turns marketing into a revenue-driving system.
Book a discovery call