Marketing Leadership That Breaks Through.
B2B • SaaS • Technology • Services • Growth-Stage CompaniesBoulder Punch embeds senior fractional marketing leadership into your business on a part-time basis aligning strategy, execution, and accountability to drive predictable growth.
Teams are busy, agencies are active, campaigns are live but growth stalls or is inconsistent. We step in to own the strategy and tie every decision back to revenue.
Most B2B companies don't have a marketing execution problem. They have a marketing leadership gap.
How it works
You don't need more marketing.
You need someone to own it.
Activity isn’t the issue—ownership is. When multiple teams and partners are pushing work forward without a single point of accountability, results fluctuate. Boulder Punch provides that leadership, setting direction, coordinating execution, and making sure every initiative is focused on driving measurable revenue.
Strategy ownership
One person accountable for where marketing goes and why.
Clear positioning
A single narrative that holds across every channel and conversation.
Pipeline visibility
Marketing tied directly to revenue — not just activity and impressions.
Leadership freed up
Founders and executives back in direction, not day-to-day execution.
Meet Tim
Growth doesn't stop when it faces obstacles. It breaks through them.
I bring structure, focus, and accountability to your marketing. I step in as a member of your executive team and serve as an embedded marketing leader on a part-time or fractional basis — responsible for strategy, execution, team management, and results. I don't consult. I don't sit on the sidelines. I operate inside your business.
When we work together, you get someone who:
Real outcomes
Growth that shows up in the numbers.
Not impressions. Not clicks. Not brand awareness scores. Revenue-linked results built on proven and predictable systems.
Rebuilt the growth engine from positioning to pipeline
Redesigned demand strategy, conversion system, and messaging to reignite a stalled pipeline and drive compounding growth.
Sharpened positioning to support scale and category leadership
Refined ICP targeting, product messaging, and brand narrative to improve conversion and set the foundation for repeatable growth.
Why a fractional CMO
Senior leadership. Without the full-time cost.
Most companies at this stage don't need a full-time $300k hire. They need someone who can build the system, lead the team, and own results — on a timeline and budget that works now.
Full-time Marketing Director/VP
Fractional CMO
Marketing agency
Fractional CMO works best when you need strategic leadership now, without the cost or commitment of a full-time hire.
Side by side
The right leadership model for where you are now.
| What you need | Marketing Dir/VP | Fractional CMO | Agency | In-house manager |
|---|---|---|---|---|
| Senior strategic leadership | ✓ | ✓ | — | — |
| Starts within days | — | ✓ | ✓ | — |
| Owns revenue outcomes | ✓ | ✓ | — | Partial |
| No equity required | — | ✓ | ✓ | ✓ |
| Scales up or down easily | — | ✓ | Partial | — |
| Aligns marketing + sales | ✓ | ✓ | — | Partial |
| Builds internal team capability | ✓ | ✓ | — | Partial |
| Typical monthly cost | $15–23k+ | $5–12k | $5–15k | $6–10k |
Who we work with
Built for companies where growth can't wait.
Boulder Punch works with B2B companies that have proven their product value and are ready to build a growth system but aren't yet ready for a full-time CMO.
Post-MVP, pre-scale
You have traction but no marketing system. Growth is founder-led and starting to break.
Expertise without reach
Strong reputation, weak pipeline. The work is good — the market just doesn't know you exist.
Expanding into new markets
Growing but entering new verticals with no playbook for what comes next.
Ready to build the engine
Early traction proven. Now you need a repeatable growth system before hiring a full team.
Common signals it's time to talk
The Boulder Punch Growth System
Growth becomes sustainable when it is structured. Without alignment across strategy, execution, and measurement, even strong teams produce inconsistent results.
One system. Full ownership.
Explore the growth system →Take a quick assessment
Is your marketing built to scale?
Eight questions. Three minutes. Get a personalised readiness score across strategy, pipeline, ownership, messaging, team, and more.
No clear owner
Marketing runs on whoever has bandwidth, not strategy.
Fragmented positioning
Every channel tells a different story. Nothing compounds.
Invisible pipeline
Activity is high. Revenue impact is anyone's guess.
Leadership in the weeds
Founders and executives doing CMO work instead of CEO work.
A dedicated CMO
Senior marketing leadership without the full-time cost or commitment.
One clear narrative
Positioning that holds across every channel, campaign, and conversation.
Pipeline you can see
A system that ties marketing activity directly to revenue outcomes.
Leadership back in the room
Executives focused on direction while we own execution.
Get in touch
Is a Fractional CMO Right For You?
Tell us a bit about your business and what you're working through. We'll follow up within one business day.
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