Marketing Leadership That Breaks Through,A Fractional CMO
That’s where Boulder Punch makes an impact.
Embedded CMO leadership
You don’t need more marketing. You need marketing leadership.
Many companies don’t lack marketing activity — they lack someone who is accountable for the strategy and results. The marketing team is busy, but growth is flat. There’s a plan, but no clear leadership. Strategy becomes reactive, fragmented, and results stall. Growth comes when someone owns the direction, decisions, and outcomes — not just the execution.
Senior marketing leadership, integrated into your business.
A fractional CMO is a senior marketing executive embedded in your organization, serving as part of your executive team. They lead strategy, team alignment, and growth initiatives on a part-time or contract basis — without the cost or risk of a full-time hire.
Ownership, direction, and accountability.
Companies bring in a fractional CMO when they need better decisions, clearer prioritization, stronger orchestration, and measurable ownership over growth. This is not extra marketing — it is the leadership layer that makes marketing work.
Embedded leadership vs. external advice.
Boulder Punch operates within your organization as a strategic marketing leader — aligning teams, guiding decisions, and establishing direction.
Alignment across growth drivers.
Resources, messaging, priorities, pipeline, and execution become connected instead of fragmented.
Marketing becomes a predictable system.
Strategic leadership with accountability, integrated into how your business operates.
What is a Fractional CMO?
A Fractional Chief Marketing Officer (CMO) is a senior marketing executive who leads your marketing strategy, team, and growth initiatives on a part-time or contract basis — without the cost or risk of a full-time hire.
Companies use fractional CMOs when they need leadership, direction, and accountability — not just execution.
This is not a talent gap. It’s an ownership gap.
Boulder Punch fills that gap.
Scattered resources converge → system snaps into place.
Meet Tim
Most companies need experienced and accountable marketing direction.
Tim works alongside founders and leadership teams to create that direction, helping companies move from fragmented initiatives to a clear, shared growth system.
His role is to simplify complexity, support better decisions, and ensure marketing is working as a coordinated function across the business.
The Boulder Punch Growth System™
Is Your Business Missing a Growth Leader?
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Embedded CMO Leadership.
Boulder Punch operates within your organization as a strategic marketing leader — aligning teams, guiding decisions, and establishing direction.
It is leadership with ownership, integrated into how your business operates.
Alignment across what drives growth
Embedded leadership, not external advice
Marketing becomes a system
Why Companies Choose Boulder Punch
Boulder Punch is chosen when leadership needs an operator — not another vendor.
| Decision Criteria | Boulder Punch Recommended | VP Marketing Hire | Agency | Consultant / Fractional CMO |
|---|---|---|---|---|
| Speed to impact | Immediate leadershipStarts embedded | Months to hireRecruit + ramp | Execution rampScope + onboarding | Advisory firstAudit → plan |
| Ownership | Direction + outcomesOwns the system | Internal ownershipOnce hired | Execution onlyDeliverables focused | RecommendationsClient-owned |
| Prioritization | Core roleSequencing + tradeoffs | YesDepends on ramp | LimitedWithin channel scope | LimitedPlan vs cadence |
| Specialist orchestration | ManagedSelect + coordinate | Must manageInternal load | Scope onlyCross-vendor varies | Often externalAdvises, not runs |
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See how this applies to your business →
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| System design | Growth system firstConnected layers | DependsOperator maturity | Campaign focusChannel-led | Framework onlyLess embedded |
| Executive alignment | Core functionLeadership cadence | Core functionOnce integrated | LimitedReporting oriented | PartialPeriodic support |
| Risk level | Lower riskFlexible model | Higher riskCost + commitment | MediumExecution risk | MediumImpact risk |
| Pipeline visibility | Primary focusActivity → pipeline | DependsVaries by leader | Channel metricsOften top-funnel | GuidanceClient-owned |
Real Companies. Clearer Marketing. Measurable Progress. Real Growth.
The Experience Behind the Results
Senior marketing leadership built under real pressure
For 20 years, I’ve stepped into marketing leadership roles at moments when clarity, speed, and results mattered more than titles.
Across B2Bs, SaaS startups, PE-backed companies, and growth-stage businesses, I’ve been trusted to build teams, align strategy, and turn marketing into a revenue engine.
That trust is earned through outcomes.
Featured Case Studies
Real growth. Real outcomes. Marketing tied directly to revenue.
Bolt On Technology
B2B Automotive SaaS
As CMO, marketing became a true growth driver—scaling ARR, increasing valuation, and supporting product expansion at the leadership level.
Read Full Case Study →IncentFit
B2B Health & Wellness SaaS
Built structured marketing systems that improved lead quality, increased pipeline, and created scalable, repeatable growth infrastructure.
Read Full Case Study →Want Results Like This?
Get a breakdown of how we build growth engines for companies like yours.
