Scaling a B2B Automotive SaaS Company Through Strategic Marketing Leadership for Bolt On Technology
$10M → $22M
Annual Recurring Revenue
$35M+
Company Valuation
+19%
Revenue Growth (YoY)
$1M
New Product ARR
+80%
Media Coverage Increase
10
Marketing Team Built
Role & Scope
As Chief Marketing Officer at Bolt On Technology, I led go-to-market strategy, demand generation, and brand positioning as part of the senior leadership team. Marketing operated as a core growth function—directly tied to revenue performance, product expansion, and enterprise value creation.
Growth Engine
The focus was building a scalable demand engine capable of supporting aggressive growth targets. This included outbound expansion, improving MQL-to-SQL conversion, and aligning sales and marketing around pipeline contribution. As a result, the business achieved 19% revenue growth in a single year while increasing efficiency across the funnel.
Product Expansion
Marketing played a key role in launching a new digital payments product, generating $1M in incremental annual recurring revenue. Positioning, messaging, and go-to-market execution were tightly aligned with product and sales teams to accelerate adoption and cross-sell opportunities.
Brand Transformation
Following an acquisition and merger, I led a full company rebrand—aligning internal teams while repositioning the business externally. This created a stronger, unified market presence and supported expansion across customer segments.
Team & Infrastructure
A 10-person marketing team was built across brand, demand generation, content, and events. Systems, processes, and performance metrics were implemented to ensure marketing operated with accountability and scalability as the company grew.
Impact
At Bolt On Technology, marketing was not a support function—it was a primary driver of growth. From scaling ARR from $10M to $22M to increasing valuation beyond $35M, marketing directly influenced revenue, positioning, and long-term enterprise value.
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