Passionate about helping your business grow and make an impact?

FRACTIONAL CMO

Black and white close-up of Tim Cifelli, with a bearded face, short hair, and expressive facial features, looking to the side.

Meet Tim

“I’ve spent over two decades building and scaling marketing organizations for B2B, SaaS, technology, professional services companies, and venture-backed start-ups navigating growth, change, and inflection points.

My role has been consistent: bring structure where there is noise, direction where there is drift, and results where there is pressure.

Running DDCworks, a full-service brand marketing agency, sharpened my ability to think creatively across industries, move fast, and deliver results under real-world constraints. Serving as CMO inside B2B SaaS companies deepened my focus on scalable growth systems, RevOps alignment, and executive-level decision-making.

That combination shapes how I lead.

I understand how strategy looks on a whiteboard and how can break down in execution. I know where marketing and sales misalign, where funnels leak, where agencies fail, and where teams get stuck without clear ownership.

As a fractional CMO, I operate as part of the executive team. I set priorities, define goals, align cross-functional stakeholders, and ensure marketing supports the broader business strategy. Sometimes that means rolling up my sleeves and pushing things forward. More often, it means giving teams clarity, confidence, and accountability so they can execute at a higher level.

That approach is core to how I work: insight first, alignment second, execution that drives revenue.”

~Tim Cifelli

STRATEGIC CLARITY

Measurable Growth.

Strategic clarity creates measurable growth. Most organizations aren’t lacking effort—they’re lacking direction. Initiatives compete, messaging drifts, and performance becomes difficult to predict.

Boulder Punch brings executive-level marketing leadership that aligns strategy, teams, and systems into a unified growth engine. The result is focused execution, clear priorities, and a pipeline you can predict.

Businesses typically bring me in when:

  • Growth has stalled or feels unpredictable

  • Marketing lacks ownership at the executive level

  • Teams need direction, not more tasks

  • Go-to-market strategy needs to be rebuilt or sharpened

  • The business needs results, not theory

I don't sell tactics.
I take responsibility for outcomes.

That's what fractional leadership should mean. 

Ownership
Direction
Outcomes
Alignment

Real Companies. Clearer Marketing. Measurable Progress. Real Growth.

The Experience Behind the Results

Senior marketing leadership built under real pressure

For 20 years, I’ve stepped into marketing leadership roles at moments when clarity, speed, and results mattered more than titles.

Across B2Bs, SaaS startups, PE-backed companies, and growth-stage businesses, I’ve been trusted to build teams, align strategy, and turn marketing into a revenue engine.

That trust is earned through outcomes.

Group of seven men standing in front of an automotive technology display at a conference, with a car on a lift behind them. All are wearing conference badges, six in red shirts, one in a light gray blazer.