You don’t need more marketing. You may need marketing leadership.
Many companies don’t lack marketing — they lack ownership. The marketing team is busy, but growth is flat. There’s a plan, but no clear leadership. Strategy becomes reactive, fragmented, and results stall. Growth comes when someone owns the direction, decisions, and outcomes — not just the execution.
Boulder
Punch
Ownership + Alignment + Growth System
Senior marketing leadership, integrated into your business.
A Fractional CMO is a senior marketing executive who is embedded in your organization and serves as part of your executive team. They lead strategy, team alignment, and growth initiatives on a part-time or contract basis — without the cost or risk of a full-time hire.
Leadership, direction, and accountability.
Companies bring in a fractional CMO when they do not need more activity — they need better decisions, clearer prioritization, stronger orchestration, and measurable ownership over growth. This is not extra marketing. This is the leadership layer that makes marketing work.
Embedded leadership, not external advice.
Boulder Punch operates within your organization as a strategic marketing leader — aligning teams, guiding decisions, and establishing direction.
Alignment across what drives growth.
Resources, messaging, priorities, pipeline, and execution become connected instead of fragmented.
Marketing becomes a predictable system.
It is strategic leadership with accountability, integrated into how your business operates.
This is not a talent problem. It’s a leadership gap.
Teams can be smart, active, and fully booked — while still producing inconsistent results. Boulder Punch provides the layer of ownership that brings direction to scattered resources and structure to fragmented execution.
Scattered resources converge. The system snaps into place.
Would your company benefit from a Fractional CMO?
Answer 8 quick prompts to see whether you have an execution issue — or an ownership gap.
Start DiagnosticMarketing feels busy but unfocused.
Good people are doing work but priorities keep shifting.
Messaging changes too often.
KPIs aren’t properly identified, measured, or used to improve results.
Specialists execute without coordination.
Pipeline conversations feel vague.
Leadership lacks confidence in direction.
Growth depends on individuals instead of a system.
Execution tuning
You likely need clarity and prioritization.
Mixed signals
Ownership and direction are inconsistent.
Ownership gap
This is a leadership problem, not volume.
Embedded CMO leadership.
Boulder Punch operates within your organization as a strategic marketing leader — aligning teams, guiding decisions, establishing priorities, and ensuring marketing supports the broader business strategy.
Insight first. Alignment second. Execution that drives revenue.
Sometimes this means rolling up sleeves. More often, it means giving teams clarity, confidence, and accountability so they can execute at a higher level. This is leadership that reduces complexity — so teams move faster, priorities stay stable, and pipeline becomes visible.
The experience behind the results.
I’ve spent over two decades building and scaling marketing organizations for B2B, SaaS, technology, professional services companies, and venture-backed start-ups navigating growth, change, and inflection points. My role has been consistent: bring structure where there is noise, direction where there is drift, and results where there is pressure.
Running an integrated brand marketing agency sharpened my ability to think creatively across industries, move fast, and deliver results under real-world constraints. Serving as CMO inside B2B SaaS companies deepened my focus on scalable growth systems, RevOps alignment, and executive-level decision-making.
I understand how strategy looks on a whiteboard and how it breaks in execution. I know where marketing and sales misalign, where funnels leak, where agencies fail, and where teams get stuck without clear ownership. As a fractional CMO, I operate as part of the executive team. I set priorities, define goals, align cross-functional stakeholders, and ensure marketing supports the broader business strategy.
I don’t sell tactics. I take responsibility for outcomes. That’s what fractional leadership should mean.
Why companies choose Boulder Punch over traditional options
Boulder Punch is chosen when leadership needs an operator — not another vendor. Swipe to compare.
| Decision criteria | Boulder Punch Recommended model |
VP / Director Hire | Agency | Consultant |
|---|---|---|---|---|
| Speed to impact | Immediate leadershipStarts embedded | Months to hireRecruit + ramp | Execution rampScope + onboarding | Advisory firstAudit → plan |
| Ownership | Direction + outcomesOwns the system | Internal ownershipOnce hired | Execution onlyDeliverables focused | RecommendationsClient-owned |
| Prioritization | Core roleSequencing + tradeoffs | YesDepends on ramp | LimitedWithin channel scope | LimitedPlan vs cadence |
| Specialist orchestration | ManagedSelect + coordinate | Must manageInternal load | Scope onlyCross-vendor varies | Often externalAdvises, not runs |
| System design | Growth system firstConnected layers | DependsOperator maturity | Campaign focusChannel-led | Framework onlyLess embedded |
| Executive alignment | Core functionLeadership cadence | Core functionOnce integrated | LimitedReporting oriented | PartialPeriodic support |
| Risk level | Lower riskFlexible model | Higher riskCost + commitment | MediumExecution risk | MediumImpact risk |
| Pipeline visibility | Primary focusActivity → pipeline | DependsVaries by leader | Channel metricsOften top-funnel | GuidanceClient-owned |
Senior marketing leadership built under real pressure.
Marketing as a revenue and valuation driver.
As Chief Marketing Officer at Bolt On Technology, a B2B automotive SaaS company, Tim led go-to-market strategy, demand generation, and brand positioning as part of the senior leadership team.
Structure, scale, and sharper GTM execution.
At IncentFit, a B2B health and wellness SaaS company serving mid-market and enterprise employers, Tim led marketing through a period of structure and scale.
We’ll be with you every step of the way.
Whether your business needs sharper go-to-market direction, executive-level ownership, or a more predictable growth system, Boulder Punch brings the leadership layer that turns marketing into an engine for results.